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“We looked at people that had awesome social followings and awesome patterns,” she says. Okun and her team put together an initial list of 100 designers. One of Okun’s first tasks was to secure indie sewing patterns for the Sprout marketplace. The idea itself was successful enough, though, for the company to invest in creating a bigger and better version in Sprout Patterns which is the first project to go live from SpoonLabs, a small, experimental area of Spoonflower. “Nobody was really like, ‘Oh, that Sew Project t-shirt! That’s amazing!’” Okun recalls, “but they will talk about a dress from By Hand London, for example.” And second, Sew Projects had the design printed just within the pattern templates causing customers to complain that the excess white fabric around the templates felt wasteful. This experiment revealed a few clues as to what people wanted in a cut-and-sew project.įirst, a generic sewing pattern designed in-house didn’t create enough excitement among consumers. In the summer of 2014 the company tried out the model on a small scale by adding a section to the Spoonflower site called Sew Projects that allowed customers to choose a Spoonflower design and have it printed as templates for either a t-shirt or a tote bag. “It was just so much faster than tracing,” says Okun, “and for a less experienced sewer like me it was easier, too.” A year ago they used this method to quickly create a whole set of circus-themed Halloween costumes for the staff. Just for fun Spoonflower employees often merge indie patterns they’ve purchased with the fabric designs available in the Spoonflower marketplace to create cut-and-sew fabric. The idea for a cut-and-sew division of Spoonflower has been brewing for a while. Spoonflower employees wearing circus-themed Halloween costumes they made by creating cut-and-sew fabric. Several years later Okun left Lulu and Davis brought her to Spoonflower to serve as Art Director, a role she had until April of this year when he tapped her to be the Director of Sprout Patterns. When Davis was preparing to launch Spoonflower in 2008 he asked her to design the logo and website.
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Okun befriended Gart Davis, a Spoonflower co-founder, when they’d both worked at the print-on-demand book company.
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The project is headed up by Caroline Okun who has a history with Spoonflower that dates back to its earliest days. Sprout users avoid the tedium of tracing pattern pieces and get right to the fun of cutting and sewing their projects.Ĭaroline Okun, Director of Sprout Patterns Sprout allows customers to select a fabric design from the Spoonflower marketplace and have it printed as templates for a sewing pattern. The print-on-demand fabric company, Spoonflower, launched a new division last month called Sprout Patterns.
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